If you are a photographer, a developer, a graphics designer, a musician, a teacher, or whatever, and you are looking at buying a new Mac, what is going to get you to buy the new Apple Silicon powered Mac which is almost certain to impact your workflow in some way? If you are making purchase decisions for classrooms, what makes you buy 200 Macs with a new, unknown architecture?
The first generation of Macs on Apple silicon absolutely needs to have a significantly better price/ performance point versus the current generation or they won't sell to anything more than the most loyal fans. If the new Macs come out and pricing is not good, I could seriously see a sort-of anti-Osborne effect where people gravitate towards Intel based Macs (or away from Macs entirely) to avoid the risk of moving to new architecture.
If anything, I expect margins on the first couple generations of Macs to go DOWN as margins on the first couple generations on all Apple products are lower (also public record).
> If you are making purchase decisions for classrooms, what makes you buy 200 Macs with a new, unknown architecture?
Yes, the "unknown" architecture powering the highest performing phones and tablets.
Apple has plenty of problems selling to schools for classroom use because other platforms have invested more in that use case. But ISA being the reason? No. Simply no.
Have you ever been behind the purchase choice for dozens of computers? Hundreds?
IT managers are conservative, if they make a bad call, they have to support crap equipment for the next 5+ years or so. Yes, I'm aware Apple's CPUs are in the iPhone and iPad, but it's a huge change for the Mac and it's a big risk for people making those purchase decisions.
As for this, I have, and I certainly would not buy for the first two-three (if not more) hardware revisions after such a major architecture change until I could evaluate how that hardware has been working out for the early adopter guinea pigs. I'd also need to see where everything stood concerning software, especially the educational software that has been getting written almost entirely for x86 systems or specifically targeting Chromebooks for the last 5+ years. Even then I am not sure the Technology Director is going to be anything but skeptical about running everything in VMs or Docker containers. Chromebooks are cheap, reasonably functional, easy to replace, and already run all district educational software.
EXACTLY.
If you are a photographer, a developer, a graphics designer, a musician, a teacher, or whatever, and you are looking at buying a new Mac, what is going to get you to buy the new Apple Silicon powered Mac which is almost certain to impact your workflow in some way? If you are making purchase decisions for classrooms, what makes you buy 200 Macs with a new, unknown architecture?
The first generation of Macs on Apple silicon absolutely needs to have a significantly better price/ performance point versus the current generation or they won't sell to anything more than the most loyal fans. If the new Macs come out and pricing is not good, I could seriously see a sort-of anti-Osborne effect where people gravitate towards Intel based Macs (or away from Macs entirely) to avoid the risk of moving to new architecture.
If anything, I expect margins on the first couple generations of Macs to go DOWN as margins on the first couple generations on all Apple products are lower (also public record).