> Eventually they all grow to realize the same thing: the controls part is crucial enough to the business that it needs to be brought in house.
I think that creates a narrow operating area for almost all agencies - they need to operate in a narrow gap between "work that isn't valuable enough, so nobody pays for it" and "work that is so important for the business, that they bring it in house".
And you get to play outside this envelope only by finding clients so slow that it takes them years to realize they need an in house team. Now you have a different problem - working for a slow client doesn't push you to get much better.
I think that creates a narrow operating area for almost all agencies - they need to operate in a narrow gap between "work that isn't valuable enough, so nobody pays for it" and "work that is so important for the business, that they bring it in house".
And you get to play outside this envelope only by finding clients so slow that it takes them years to realize they need an in house team. Now you have a different problem - working for a slow client doesn't push you to get much better.