> To be specific, search will be consumed by the LLMs, it'll be merely an aspect of what they do for the user, and that'll include handling the more intricate details of the search, refining the search, understanding the results of search, etc. The age of the typical user handling any of that is about to end.
We already have the tech for that, why hasn't it happened? People are revolted by the AI results in Google. AI isn't going to make people use their computers more. It's not opening up a new consumer market. This is just making each search infinitely more expensive.
Every year I ask the latest version of Chat GPT a basic facts question about rugby results. It almost always gets it wrong - even when it does web search and cites sources. Wrong scores, hallucinated matches, wrong locations - just gob smacking amounts of wrongness.
The latest "Thinking" version gets it reliably right but spent about 3 minutes coming up with the answer that 10 seconds of googling answers.
So I don't believe we are currently in a situation where LLMs are an effective replacement for search engines.
Who is revolted? I use the AI Google results every day when asking for specific questions, I rarely visit the webpages before anymore. Also Google already injects ads into conversations in the form of Google Shopping affiliate links.
I understand the concern but it's frankly not my problem as a user, that is for the authors and corporations to figure out. No one would (or should) blame car buyers for putting horse and buggies out of business, they're merely participating in the market as a consumer not the producer.
More people going into insular communities like discord or creating micro sites. Like I said it's a self correcting problem, either it is fixed or it's not. It's not my problem.
We already have the tech for that, why hasn't it happened? People are revolted by the AI results in Google. AI isn't going to make people use their computers more. It's not opening up a new consumer market. This is just making each search infinitely more expensive.