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> To be specific, search will be consumed by the LLMs, it'll be merely an aspect of what they do for the user, and that'll include handling the more intricate details of the search, refining the search, understanding the results of search, etc. The age of the typical user handling any of that is about to end.

We already have the tech for that, why hasn't it happened? People are revolted by the AI results in Google. AI isn't going to make people use their computers more. It's not opening up a new consumer market. This is just making each search infinitely more expensive.



I find searching chatgpt.com and asking for sources, then visiting them, works much better than Google to find niche topics


Every year I ask the latest version of Chat GPT a basic facts question about rugby results. It almost always gets it wrong - even when it does web search and cites sources. Wrong scores, hallucinated matches, wrong locations - just gob smacking amounts of wrongness.

The latest "Thinking" version gets it reliably right but spent about 3 minutes coming up with the answer that 10 seconds of googling answers.

So I don't believe we are currently in a situation where LLMs are an effective replacement for search engines.


yep google ai results are old too.


Who is revolted? I use the AI Google results every day when asking for specific questions, I rarely visit the webpages before anymore. Also Google already injects ads into conversations in the form of Google Shopping affiliate links.


>I rarely visit the webpages before anymore.

And what do you think this'll do for future LLM models that need to train on new content if web page traffic collapses?


I understand the concern but it's frankly not my problem as a user, that is for the authors and corporations to figure out. No one would (or should) blame car buyers for putting horse and buggies out of business, they're merely participating in the market as a consumer not the producer.


They won't figure it out. It's the tragedy of the commons.


Then that is how it will be, it's a self correcting problem in that if they don't figure it out, their models won't continue improving.


And web sites will collapse along with them. What do you think the 'corrected' state will look like? If you use the web it is your problem.


More people going into insular communities like discord or creating micro sites. Like I said it's a self correcting problem, either it is fixed or it's not. It's not my problem.




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