The Web app formerly known as Twitter is nothing new. The artist formerly known as Prince did the same thing in 1993.

Thanks for the feedback MoOmer :)

We built it some time ago and I can really use some feedback. It is also available as a Chrome plugin at https://chrome.google.com/webstore/detail/gefgglgjdlddcpcapi...

You are right, we are staring a new webapp and we need a name, logo, maybe a little brand manual, and some makering insights.

I think you're definitely getting ahead of yourself. Once the product is built, you will find a lot if these answers coming from within you. If you don't even have a prototype, then I'd say don't worry about all that. Just build it and see how it goes. I bet you're a better marketer than you think, but your problem is you tried to think of marketing something that doesnt even exist yet, and gave up. Am I right?

We do have a prototype, not the final product but it may be a good think to start thinking about the brand.

I'm talking about something like Twitter, in which the product and the company share the same brand.

That's a really good question, I think I'm talking about the whole brand, including the name and marketing.

Thanks for the link :)

Something you should think about: Twitter wasn't called Twitter when it started.

And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist...

I'm a branding guy, but my advice is to to put every penny into building a great product!

Once you understand what that product does (and that takes time) then focus on branding.

Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.

That's really good advice Michael, thanks a lot :) We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process.

Do you, being involved in branding, have any advise (book recommendations, blogs, etc).

Thanks a lot for your input!

I've got two words for you my friend: Paul Rand

http://www.paul-rand.com/

That would be a good place to start...

Also, it would help if you could give us a ballpark idea of what's the average cost of this kind of service :)

Thousands to many millions. Your problem definition as it stands is overly broad. What are your goals for the project?

It seems that you're starting to build a really powerful tool. Let me recommend changing the position of some elements. For example: - I would put Followers, Following, Listed & #Tweets in the sidebar, that's because those numbers don't change so often. - I would also remove the time of day in the page. I think is an overkill.

Hope that helps :) Germán

I Live in Lima. It would be great to meet you, drop me a line and tell me when will you be here.

Contact in profile.

I'm not talking about the same news in Spanish, but authors writing their ideas about tech in their language.

That's funny, I prefer igoogle