Reminds me of an old gag I want to say I read that the old hacker quarterly 2600 did back in the day.
There was some kind of negativity towards a company, I can't recall which, and they registered companysucks.com. Obviously replace company with the actual name I can't remember.
They received a legal letter requesting they hand over that domain for copyright reasons and so on. They did with no argument. Then they registered companyreallysucks.com. Again with the letter with them handing the domain over with no argument.
Then they registered companyreallyreallysucks.com with the expected outcome.
I'm not sure how far that kept going until they tired of the joke or the company gave up.
Or, at least, that's the way I remember it. I could be wrong as it was quite a few years ago.
Reading the article, I thought Coke was doing something similar to Pepsi here.
Back in the late '80s there was a Pepsi commercial where 'scientists received messages from deep space' and it turns out to be painters(?) sitting on the radiotelescope and opening up a Pepsi and going "Ahhhhh": https://www.youtube.com/watch?v=O9jT6uKknoY
There was some kind of negativity towards a company, I can't recall which, and they registered companysucks.com. Obviously replace company with the actual name I can't remember.
They received a legal letter requesting they hand over that domain for copyright reasons and so on. They did with no argument. Then they registered companyreallysucks.com. Again with the letter with them handing the domain over with no argument.
Then they registered companyreallyreallysucks.com with the expected outcome.
I'm not sure how far that kept going until they tired of the joke or the company gave up.
Or, at least, that's the way I remember it. I could be wrong as it was quite a few years ago.