Super helpful -- thanks for chiming in. I think its really interesting that this isn't worked out yet. It feels like there should be a way to say to a consumer "I'm just looking after your data -- you still own it, etc. Even if I go bankrupt or get bought, I can't change that and the acquiring company should consider that when valuing me." I mean, banks do it with money (and other assets). One bank buys another and there's no way for it say "Now your money is mine! Muwahaha". Feels like it's a whole missing regulatory / legal area to me.