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It's less valuable to advertise a Lego set to a person on a Lego fan site than it is to advertise a car to a person on a Lego fan site who happens to want a car.

I'm a little sceptical of first party content sensitive untargeted advertisement, but we'll see. I also think the people who would block ads would block these too.

See responses to this comment https://news.ycombinator.com/item?id=13576611 where people say they will block ads anyway. It's not the tracking. It's not the bandwidth. It's just because it's easy to do.



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