I feel like walmart through no fault of their own has a bad brand in certain groups and would be well served by creating some sort of alternate brand to umbrella its acquisitions. Some people look down on those who shop there and in order to target those negative often times web savvy people they should create a child brand.
Walmart is plenty at fault for their brand's image. Until very recently, they've been on a trend of pushing workers harder, driving suppliers to produce shoddier and shoddier products, lying about potential jobs to get small towns to subsidize building stores that run local companies out of business, then moving those stores to new locations and refusing to let competition lease the empty building they left behind, intentionally screwing around with employee schedules to make it hard for them to keep the second job that they need, making life miserable for long-time workers so they can avoid paying more than entry-level wages... the list can go on. Walmart has no one but itself to blame for its image.
While I agree with you in regard to wages and their employees treatment, I was referring to the way monied people view the store and those that shop there.
