As an aside, that was a startling hire in the first place. Curry’s electronics stores, at the time, were the polar opposite of the Apple Store experience.
"You don’t see many executives trading up from CEO of one company to senior vice president of another. That Browett is from Europe is a pretty good signal that international expansion is a top priority for Apple retail."
He was already hedging his bets a couple of days later, though:
"I'm not implying that Browett was hired to or intends to Dixons-ify the Apple Store experience — just pointing out that it’s a curious hire, also given how rarely Apple hires executives from outside the company."
The first quote wasn’t really complimenting Browett. It was more of a statement that for someone to take a “demotion” from being a CEO to VP says a lot about the Apple store.
