One of the things that Facebook and Twitter have going for them is that they're already in the cloud.

One way we could make this work is to have some sort of simple protocol with oauth support so that someone can just spin up a container with one click.

This way you could have DNS setup and the container running within just a few minutes.

The only UI that the typical person needs to understand is the credit card and browser URL or else it's not going to take over the world.