They had the exact same thing on a social networking site called 'orkut.com'. It's surprisingly owned by google, and I mean 'surprisingly' because that site belongs with the scum of the internet. Anyhoo, this idea is not at all original...
Why the scum comment? I haven't followed its evolution closely in past years, but from what I understand Orkut managed to attract a lot of users when it launched, but failed to retain them. Novelty worn off, everyone left. With an exception of Brazil, where it is still hugely popular.
