Internet stores are surprisingly bad (for whatever reason) at pricing international shipping competitively.
Small businesses are stuck with what the big shippers charge for international shipping (and shipping in general). You basically don't qualify for negotiated rates with the shippers until you are spending five figures minimum per month for shipping, and you don't qualify for good shipping rates until you're spending six figures minimum per month. We ship enough with FedEx to have a dedicated rep, and even then are international discounts are minimal (although our domestic discounts are sizable).
Small businesses are stuck with what the big shippers charge for international shipping (and shipping in general). You basically don't qualify for negotiated rates with the shippers until you are spending five figures minimum per month for shipping, and you don't qualify for good shipping rates until you're spending six figures minimum per month. We ship enough with FedEx to have a dedicated rep, and even then are international discounts are minimal (although our domestic discounts are sizable).