Disney does a lot to segment visitors with both after hours events and even ultra premium packages. However, they are also making money from food, merchandise, and hotel’s so they want attendance to be near maximum capacity year round and adjust prices weekly to get people in the doors. Further they want long lines at major attractions to get people to spend money at gift shops rather than do free rides all day.
> and adjust prices weekly to get people in the doors.
They don't adjust prices very often at all. They way they regulate attendance in real time is by allowing lower tier passholders to come in on days they predict low traffic.
The page isn't interesting now, but they have a website that shows when employee passes are good and for which park[0].
That's a great way to figure out when Disneyland will be crowded. If employees are allowed to bring guests to both parks, it'll be a light day.
First park tickets are just part of the story they are also adjusting hotel room costs and occasionally offering ‘free’ meal plans. Those prices go up and down not just for the specific day, but also how far out your doing the booking. On top of that they do various partnerships and large group discounts to try and keep the parks filled.
That's DisneyWorld, not DisneyLand. They have an entirely different pricing structure because they have so much more space there, they can just build more park to meet demand. So they are built to the peak and then need to incentivize people to come off peak.
DisneyLand can't build any more park, so they could charge even more than they do now and keep the park full.
Ahh ok, I see where you’re coming from though Disneyland has a similar list https://disneyland.disney.go.com/events-tours/ and pricing structures. That park is apparently more dependent on locals.
Disney does a lot to segment visitors with both after hours events and even ultra premium packages. However, they are also making money from food, merchandise, and hotel’s so they want attendance to be near maximum capacity year round and adjust prices weekly to get people in the doors. Further they want long lines at major attractions to get people to spend money at gift shops rather than do free rides all day.