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YouTube could buy ads from a source which isn't Google. It's not immediately obvious that YouTube which uses full video ads is best served by getting ads from a company that focuses on text ads (Google) or banner ads (Google's DoubleClick).

Gmail could charge for account features like Yahoo mail and Fastmail do.

Android could be legitimately open source, like Linux is. Or they could sell carrier specific distributions, which is something carriers are doing themselves right now but badly.

Chrome would need to operate under the aegis of some company, but that needn't be the same company that runs Google search and Google ads. If that were the case, their abusive ad experiences code may actually be good and not merely reflect a desire to destroy ad companies that aren't Google's DoubleClick. Chrome could also then allow browser login integration into other companies. I'd prefer of Chrome integrated with my Apple accounts, not my Google accounts for example.

Ads itself could be split into two companies---Google search ads (which may or may no be owned by Google search), and DoubleClick which was its own company to begin with before Google bought them.



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