I think there are two (or more) segments of Peloton riders. The data geeks who want to track all of their workouts and metrics, and the casual rider who just wants a convenient way to get some solid exercise without leaving the house. I fall into the casual segment - I ride my Peloton 1-2 times per day, and I don't care about any of my stats, but I love the workout and I love the Peloton instructors. Unless another platform somehow convinces my favorite instructors to leave Peloton then I'm sticking around.
*edit: I also own an Apple watch, but I only use it for tracking # of minutes while running outside. And for telling the time.
Across all of their active subscribers, the average is 21 workouts per month [0]. So that user is technically above-average, but I'm curious what the actual distribution looks like, if it's like a bell curve or more "camel shaped" with a mixture of infrequent users and very frequent users at opposite ends.
I don't own one, but from people I know that do own one, the brand seems very good at turning their customers into that sort of ideal fanatical user. [1]
[1] I don't mean fanatical as an insult to the users :P More power to you if it makes you work out. But for a company a 'multiple times per day' user who is probably also telling friends about the product is the dream.
It’s worth noting that many riders add 5-minute warm-up, cool-down and stretching sessions to their main rides. Peloton counts all of these as separate rides and frequently recommends them. Frustratingly, they also count toward the user ride milestones that take up so much instructor focus during rides (100 rides, 500 rides etc.).
It all seems intentionally designed to juice their engagement data.
This. As a peloton user, I actually wish there was a way to set the system to "ignore" those rides for the purposes of ride count, stats, Strava upload, etc. The warm ups/cool downs are important things to do but it makes for a ton of digital clutter. If I ride 5 days a week that is 15 "activities" minimum.
That being said, most of the more casual users are probably not doing this. I know that most of the people I know/follow on there are doing one or two activities per day of use, and it seems they are a mix of discipline, so like a 20 min ride and then a stretching class or weights.
Same here. I do a lot of bike riding, hiking, canoeing and open water swimming. All this stuff keeps me in very good shape. I look fine I feel even better so do not care bout them metrics.
*edit: I also own an Apple watch, but I only use it for tracking # of minutes while running outside. And for telling the time.