I'd think Facebook has an interest in showing ads people will like. Or at least will tolerate. Not just for getting the click through rates as high as possible, but also because ads for things you dislike will negatively affect your experience with the site. Something FB doesn't want since they're trying to make the experience as addictive as they can. That's part of what makes this inaccuracy interesting.
And I don't think the ads are aimed at changing my mind. Most of these ads aren't coordinated branding campaigns. They're largely small-time $20 ads placed by individuals and normal-sized churches. That indicates a failure by either FB in targeting, or a failure in choosing audiences by the ad buyer. I suspect it's both.
And I don't think the ads are aimed at changing my mind. Most of these ads aren't coordinated branding campaigns. They're largely small-time $20 ads placed by individuals and normal-sized churches. That indicates a failure by either FB in targeting, or a failure in choosing audiences by the ad buyer. I suspect it's both.