In New Zealand 20 years ago they were a generally loved brand with the majority of the market. Since the Mondelez sale they closed the local factory and started making everything in Australia.
Besides the general drop in quality (palm oil etc) they got rid of popular products or changed their recipes. They still have a reduced but big share but other brands get all the respect.
I find Whittakers (from NZ) to be a great alternative. Ever since Australian Cadbury's changed their recipe, it seems to give me a "burning" sensation. Whittakers tastes like a decent supermarket chocolate used to taste like.
Besides the general drop in quality (palm oil etc) they got rid of popular products or changed their recipes. They still have a reduced but big share but other brands get all the respect.