Maybe there's something I missed in the article, but to me, it read like a case of sunk cost fallacy.
> Within six weeks, we narrowed in on a concept we all liked.
> By December, we were three months into the project. WebAgency was 95% done with TinyPilot’s new logo. All I wanted was to change some rounding on the corners and eliminate the border. I expected it to be a couple of hours of work.
> All I needed was a couple more hours of work. But I didn’t get them.
One of the biggest challenges with creative work is to have a concrete idea of the direction you want to take. It seems as though by the time he was given the rebranding drafts, OP already had that vision . His only issue was that they were only 95% done. But designers work with existing brands all the time. Why couldn't the rebranding be completed by another designer with OP's express guidance?
He had already observed and acknowledged patterns of misbehavior from "WebAgency" that one must watch out for when working with contractors. What justified giving them a little more money to complete the work (multiple times), rather than paying for a new designer, if not sunk costs?
> Within six weeks, we narrowed in on a concept we all liked.
> By December, we were three months into the project. WebAgency was 95% done with TinyPilot’s new logo. All I wanted was to change some rounding on the corners and eliminate the border. I expected it to be a couple of hours of work.
> All I needed was a couple more hours of work. But I didn’t get them.
One of the biggest challenges with creative work is to have a concrete idea of the direction you want to take. It seems as though by the time he was given the rebranding drafts, OP already had that vision . His only issue was that they were only 95% done. But designers work with existing brands all the time. Why couldn't the rebranding be completed by another designer with OP's express guidance?
He had already observed and acknowledged patterns of misbehavior from "WebAgency" that one must watch out for when working with contractors. What justified giving them a little more money to complete the work (multiple times), rather than paying for a new designer, if not sunk costs?