I did a couple of years in agtech and must say I was impressed on the readiness of technology (adoption was a different story). So to me think of crop planning, soil health monitoring, genetically modified crops for specific regions/dryer climates as well as logistics (even water logistics) is something I see getting more important. The revolution we say in two ways: A) customers can track strawberry production from the planting date all the way to the store(check some youtube from china). So your journey and interest in the food will not only start at the stoee but much earlier evtl also creating direction connections and contracts with farms - also resulting in willingness to pay more. B) I can imagine food prices to explode - I mean who can prevent it from happening? If borders close and climate is not your friend anymore: Vertical farms, GMO crops and robotics will become a reality - because the pressure to innovate/ change will be there.

Thats just my assumption after working in agtech for 2 years and living through pandemic and some political instability suddenly impacting critical supply while having a mature technology just needing to be adopted in a underserved area…