Thats true for every product though. People are willing to pay more for something that pretends to be hand made rather than something manufactured. There is no new insight here.

They are willing to pay more for something they think is hand made, not for something they know pretends to be handmade. Fraud is not excusable.

Somehow Starbucks seems to excel at bringing prepackaged microwave food to a personalized premium price point. I stand there and watch them put it in the microwave.