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Check out this talk from Mark Robbins from 2018, he's been leading the industry with interactive email for a long time now.

https://www.youtube.com/watch?v=l7i7YDPcAcM



I don't think this supports your point of "everyone" talking about doing this by hand. If anything this guy is an outlier.


My point is backed up by what I can see posted every day in a community of 18,000 email marketers.




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