It's improved as people download it, the root comment by petercooper though found it at position 5. It's also not just a 4 letter word search it was the full app name which is where I was saying it was particularly bad. That's 17 letters not counting spaces and an exact match, that should be a really strong signal even with a brand new app that the person is looking for that app.

> commonly used in internet slang to refer to a good film.

I've never heard Kino used that way personally.