A cool idea does not equal a business model. That is why I think soooo many startups fail. They build something awesome, amazing, cool whatever, but they don;t stop to ask people, "Will you pay for this? Is this something you think I could charge for?" That is the data I WANT and need.
All successful startups are outliers. "Real life" startups, to first approximation, fail. This one did too. But frankly it wasn't because of the lack of market research.
