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I think the more scary thing here is it's incredibly easy and dirt cheap to completely bury your competitors with bad SEO.

Think of a multi-million dollar company wanting to dispose of smaller competitors. For even a modest outlay of say $1000, you could do incredible, long-term damage to other companies web sites.

Also, I'm pretty sure Google has no plans to update their algorithm to account for this huge flaw either, making every company vulnerable to attack from anybody.



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